How To Price Your First Product
Price from your customer outcome, delivery costs, and positioning, then test a clear starting offer instead of waiting for a perfect number.
- Changing the price every time you compare competitors
- Undercharging because you are new
- Waiting to launch until the number feels perfect
Choose a defendable starting price
Explain the value clearly
Know what to test after launch
What You Get
- A simple pricing worksheet
- Value and positioning prompts
- A post-launch price review
Plus: Example pricing language for your sales page.
Written in plain language. No fluff, no fake gurus — just what to actually do in the moment.
Quick Questions
Does this work for services?
Yes. The framework applies to simple products and service offers.
Will it tell me one exact price?
It helps you calculate and choose a sensible range based on your offer.